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KEY ROLES & EXPERIENCE

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  • Global head of marketing and communications at Entre.One overseeing branding, media planning/advertising, social media, influencers, email campaigns, promotions, events, PR/media relations, engagement, CRM, and analytics.

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  • Oversaw marketing for EDGEtv, an adventure lifestyle streaming service, and developed operations plan, product roadmap, and programming strategy.

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  • Liaison for the intersecting worlds of entertainment and emerging technology at The Walt Disney Company.

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  • Responsible for streaming, live, and convergence initiatives at Playboy.

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  • Branded Entertainment projects: Apple, Heineken, Patron, Alaska Airlines.

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  • Instrumental in launching Ignite, a premium cannabis lifestyle brand, across California and Nevada, and CBD products nationally e-commerce operations.

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  • Founded one of the first interactive production companies in Los Angeles, developing and producing marketing projects for major film studios.​​

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  • Event planning & production: Disney, Television Academy, Ignite, E3, CES, SIGGRAPH, NATPE.

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  • Westside Digital Mix (Founder): A monthly informal networking group for digital media & entertainment professionals who live and/or work on the Westside in Los Angeles.​​

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AREAS OF EXPERTISE

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  • Web3/Metaverse and VR/Immersive development

  • Launching New Emerging Media Products

  • Branded Entertainment & Content Development

  • Building Digital Streaming Networks

  • Bringing Audiences to Content

  • Bringing World-Class Talent to Projects

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PROFESSIONAL ACTIVITIES

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Television Academy​

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  • Emerging Media Programming Peer Group

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  • Television Academy Foundation (Judge): College Internship Program; College Television Awards

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  • Interactive Media Peer Group (1999-2022. Founding Member)

         Executive Committee. Working Groups: Events*, Cybercast (Livestream)*, Emmy Awards ( *Chair)

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  • Event Producer

        "Platforms, Publishers, & Producers: How to Produce for the Next Generation of Television"

        "Media Think Tank Series – Television’s New Stars? Product Placement in Television"

        "The 21st Century Living Room: Who Will Own What?"

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Producers Guild of America

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  • New Media and Events Committees

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  • Webinar Producer: "Adapting Narrative Podcast IP for TV & Film"

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NATPE (National Association of Television Programming Executives)

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OTT.x – connecting and nurturing the OTT ecosystem enabling innovation, collaboration, and competition

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Westside Digital Mix (Founder): Informal networking group for digital media & entertainment professionals

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Speaking Engagements: Writers Guild of America, UCLA, Whitworth College, Hollywood Film Festival, SIGGRAPH

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OPERATIONAL APPROACH

 

  • Deep understanding of cross-functional operations in the multi-platform content & interactive media spaces with a clear focus on deliverables from development and production to distribution and marketing, and a meticulous eye for detail across the ecosystem.

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  • Big-picture creative and strategic thinker, able to turn big ideas into meaningful action that drives results.

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  • Integrated marketing and earned media background with experience bringing data/analytics, audience insights, creative, content, digital, owned & paid media to deliver truly impactful marketing strategies.

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  • Committed to the nurturing, inspiring, and growth of talent, driving new and organic business growth, and instilling a strong collaborative environment that allows team flexibility to adapt and the creative thinking to innovate.

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